We believe that only based on reliable data can informed decisions be made in the real estate market. That's why we put a unique tool, Otodom Analytics, in your hands. With it, you will stay up-to-date with the current situation in the housing market and its surroundings. But Otodom Analytics is not only the best data source in the market; it is also a unique sales tool for both developers and brokers.
is a state-of-the-art tool based on automated data processing that provides access to comprehensive and reliable information about all segments of the housing market in Poland. It offers detailed monitoring of the housing market - from macro data to precise indicators for specific development projects, supplemented with unique market-scale surveys regarding consumer preferences (both buyers and tenants) along with expert commentaries and analyses. This knowledge compendium enables effective business management.
We conduct continuous and the most accurate monitoring of the primary market in Poland in major urban centers. In Otodom Analytics, data is reported in monthly periods, and we publish a summary of a given month on the first business day of the following month.
The most accurate information on primary market apartments in seven major markets, including the long tail.
A detailed study showing the level of prices and the number of units sold, added to the offer and the size of the offer. Along with a historical, monthly data.
By joining forces of obido, Otodom and OLX, Otodom Analytics offers the broadest, most accurate and fastest available knowledge of demand in the primary, secondary and rental markets.
Unique users
(* Mediapanel survey, April 2023)* data does not include mobile app users Source: Mediapanel survey conducted by Gemius Polska sp. z o.o., April 2023; indicator: "Real users"; Platform: Internet
6.70 million* looking for apartments use the services of Grupa OLX (obido, Otodom, OLX). Otodom Analytics is the broadest look at the behavior and preferences of people looking for an apartment on the Polish market.
Groupa OLX is a dedicated customer service team. This gives you knowledge about how their preferences are changing, and a team of over twenty people is up to date with their questions and concerns.
This is definitely deeper knowledge than just tracking their clicks.
(* Mediapanel survey, April 2023)* Mediapanel survey conducted by Gemius Polska sp. z o.o., April 2023; indicator: "Real users"; platform: Internet
Otodom Analytics aggregates data from NBP, GUS, BIK, primary market, secondary market and rental. Just a few clicks are needed to find out how many apartments developers sold last month in Gdynia, or check the demand for three-room apartments in a specific district of Krakow.
In addition, a set of the most important data on the housing market throughout the country and its macroeconomic environment collected in one place. No information noise and click baits.
We are aware that data from the city or district level is not always sufficient. Therefore, in Otodom Analytics , developers cooperating with obido will find detailed analysis regarding their specific investments and apartments.
A thorough analysis of housing units available in specific investments.
The data contained in the analysis supports sales processes (price and discount determination) and allows for analyzing the competition's offer.
A detailed analysis of the places where users interested in a given investment stay (live, work) presented in the form of a heat map.
Geolocation Otodom Analytics offers the seller reliable information supporting effective targeting of other marketing channels (e.g. offline marketing, events).
Precise analysis of the customer path showing the seller what path the seekers take when reaching their offer.
Information about what other offers are viewed by seekers who find a given offer.
Multi-module information section prepared by the top experts in the housing market.
Multi-module information section prepared by the top experts in the housing market.
We regularly measure the mood among obido and Otodom users. This is a unique user base, and thanks to research, we know best what their moods are.
We keep our finger on the pulse, closely monitoring research conducted by other organizations, and if we find something valuable, we describe it.
Twice a week we prepare a housing press review. We choose the most interesting articles, thanks to which Otodom Analytics users will be up to date with the market.
Trainings and webinars conducted by specialists from both the housing market and related fields.
Number of flats and houses sold on the primary market in the 7 largest markets (within city limits)
% y/y
Number of flats and houses introduced on the primary market in the 7 largest markets (within city limits)
% y/y
Number of rental ads in Otodom (flats and houses)
% y/y
Average offer price on the secondary market in Warsaw (flats and houses)
% y/y
